Responsible design: a student project back in 2017.
The original brief was to design an environmentally sustainable packaging for the confectionary brand Nestlé, needless to say, I went a bit overboard :-)
The concept evolved into Uppers and downers, inspired by the movie St. Trinian's,
The concept grew to include the development of a 2 chocolate recipe's, uppers and downers, uppers was developed to ignite the teenage brain in the morning, and downers to help relax the brain and induce a restful nights sleep. The natural enzymes in raw cacao (cocoa) the main ingredient in the recipe has these properties.
The packaging was developed to encourage a ritual. just like your morning tea or coffee.
The design or the packaging is shelf disrupting, specifically developed for the young generation who want to see something new on the shelf.
The packaging opened at both ends, one for the morning and the other for the evening, this concept ties into research that suggests new upcoming generation are health aware.
The original brief was to design an environmentally sustainable packaging for the confectionary brand Nestlé, needless to say, I went a bit overboard :-)
The concept evolved into Uppers and downers, inspired by the movie St. Trinian's,
The concept grew to include the development of a 2 chocolate recipe's, uppers and downers, uppers was developed to ignite the teenage brain in the morning, and downers to help relax the brain and induce a restful nights sleep. The natural enzymes in raw cacao (cocoa) the main ingredient in the recipe has these properties.
The packaging was developed to encourage a ritual. just like your morning tea or coffee.
The design or the packaging is shelf disrupting, specifically developed for the young generation who want to see something new on the shelf.
The packaging opened at both ends, one for the morning and the other for the evening, this concept ties into research that suggests new upcoming generation are health aware.
The concept material of the packaging board is made from the husks of cacao. The addition of the husks doesn't disrupt or contaminate paper recycle streams.
Nestlé, one of the largest conglomerate brand could make a huge difference to deforestation if choosing alternative paper sources, popularising a new material would also bring down the material costs making it available to small brands.
Nestlé, one of the largest conglomerate brand could make a huge difference to deforestation if choosing alternative paper sources, popularising a new material would also bring down the material costs making it available to small brands.
Dark chocolate & White, Uppers and Downers.
Uppers, high in Cacao and balanced with natural sugars and popping candy, that woke em up LOL
Downers, white milk chocolate high in natural proteins to sedate for a restful nights sleep.
