Sorry to be Sondrio
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Authors:
Giulia Chiti
Marta Croce
Elisabetta Ghezzi
Mariangela Labranca
Alice Ge
This is the campaign to sponsor the town of Sondrio abroad and it’s called "Sorry to be Sondrio”. As there’s nothing typical or peculiar in Sondrio, we try to highlight some aspects. So the town of Sondrio, in the campaign, apologizes for not having the products or the key features of the cities where the campaign will be placed. For example, in France, where stereotypes portray the French as romantic, Sondrio apologizes because its dates are not by candle light but on a chair lift at dusk.
For the image in the town itself all the papers were covered with a cover that can be changed according to the advertising campaign.
For internal communication two brochures have been created (for summer and winter), a travel guide and three books where you can find three different itineraries, according to the days the tourists are spending in the town.
For internal communication two brochures have been created (for summer and winter), a travel guide and three books where you can find three different itineraries, according to the days the tourists are spending in the town.
