Inspired by the essay 'Is Google Making Us Stupid?' by Nicholas Carr. 'Otto' is a conceptual art experiment that starts a conversation about the role of graphic design in a future in which computational technology takes over human decisions. 'Otto' is a smart interface that uses advanced technology to interpret input text and gestures in order to generate automated, à la carte designs based on information from the internet.

All graphic materials, which attempt to look as if they were computer generated, were designed uniquely for the video proposal.