A yearly affair, The Land Rover Festival is a gathering of the region's Land Rover owners who coined themselves 'The Rovernuts'.
The festival's 2017 Singapore organisers decided the tiny island state was too small for such an event and thus, the festival soon turned into an epic overland journey from Singapore to Pai, a picturesque hippy town north of Chiangmai, Thailand. With a festival theme 'The Bare Essentials Tour', we decided it was pretty apt that the festival mascots were a naked hippy couple, circa 1969, the average birth year of the majority participants. The design team discovered the letters 'L-O-V-E' hidden within the 2017 festival logo.
Client — Land Rover Owners Singapore
Creative Direction — Kai Yeo
Design — Tan Chun Yong
Year — 2017
Creative Direction — Kai Yeo
Design — Tan Chun Yong
Year — 2017
