Once again, Chicago rolled out the orange carpet for Conan O’Brien this year in his first trip back to Chicago after the Tonight Show debacle. What better way to get the Chicago Team Coco members excited than by renaming the city CHICOCO?
(All these ideas were pitched to TBS while working at Digital Kitchen)
Live screenshot from show
Screenshot from Conan O'Brien's official Twitter Page
Some out-of-home giveaways to create buzz for show
