Unlike common detergent slogans, this campaign is spot and clothes-friendly. It highlights that birthmarks are unique and beautiful and are not meant to be hidden. With this, it criticizes the society's aesthetic prejudices due to the damage they have on people's.
Agency: Concept
Executive Creative Director: Kerem Özkut
Creative Director: Sedat Dündar, Umut Dizdar
Creative Team: Çarman Çifter, Görkem Can Uygun
Account Director: Berna Aşkın
Account Team: Sevdam Kocaoğlu, Serap Balaban
Strategy: Tuğay Güven, İpek Kardeşler
Producers: Mert Turan, Hilal Kınalıada, Canan Polat
Production Company: Kala Film
Director: Burak Günaydın
Executive Creative Director: Kerem Özkut
Creative Director: Sedat Dündar, Umut Dizdar
Creative Team: Çarman Çifter, Görkem Can Uygun
Account Director: Berna Aşkın
Account Team: Sevdam Kocaoğlu, Serap Balaban
Strategy: Tuğay Güven, İpek Kardeşler
Producers: Mert Turan, Hilal Kınalıada, Canan Polat
Production Company: Kala Film
Director: Burak Günaydın
Photographer: Kerem Çobanlı
