OBJECTIVE
Create hyper-targeted, fan-first social creative to revitalize sales, ignite fans' flame for the product and engage daily Diet Coke drinkers.
SOCIAL INNOVATION
Helped launch a VIP Program that targeted 500K identified VIPs, delivering original content, gifts, and sweepstakes. This lean team crafted 800 pieces of unique social content in less than 6 months. Going beyond social listening, content was informed by audience deep dives to get to know what audience members are passionate about in life and on social.
