Auto Dealership Hero Images
Below is a selection of Hero Images I've created for various GM auto dealerships. The Hero Image Rotator is usually the first or second thing seen when viewing a dealership's website. Heroes usually feature special offers on specific vehicles and are an integral part of each month's promotional campaign. They are usually displayed before OEM promotional images, and it is important that they are visually engaging and easy to read.
This hero image for a GMC Sierra truck uses brand-appropriate typefaces and colors. The dealer wanted a somewhat minimal design with a predominantly white background to allow the lease and purchase offers to stand out. I chose this particular background because it looks a bit like a topographical map, alluding to the rugged nature of a pickup truck.
I created this slide for a Chevrolet site, and like the previous slide I used OEM-appropriate fonts and colors. The concrete showroom background is very sleek and I decided to play up its strong horizontal lines when laying out the type and visual elements. This design also translates very well to GMC and Buick with a quick swap-out of the fonts and accent colors.
This image still uses Chevrolet's brand-aligned colors and fonts, while also incorporating a background image that is not a neutral color. I've added white gradients behind the text for legibility.
Overlaying a solid-colored rectangle over the background allows the type to stand out on this Buick hero. The offer text layout is more interesting than the usual left-aligned style of most hero images. The dealer wanted the 25% Off MSRP part of the offer to stand out, so I centered it and enlarged it, placing it between the MSRP and the purchase price.
