This project is based on a real safety campaign in Australia, the purpose of this campaign is to reduce the number of deaths caused by getting hit by the train. We have to produce a safety poster for out imaginary client National Railways who would be collaborating to Mccann Advertising Agency to produce this heath and safety poster.

First to begin with I recreated one of the original DWTD characters to be able to understand how to design a new character similar to the original ones. I then began to experiment with different oval shapes to be able to get the right sort of shape that would look nice, I then came up with a Dumb Way to Die story and made mood boards of each element in my concept.

My concept was to using a python as a scarf, therefore, I had to create a simple version of a snake and the reason that it should have been simple is because everything in this campaign  its in the simplest form; then usually using scarf is in the cold weather which lead me to create simple snowflakes and place them in the background. I then brought everything together, wrapped the snake around the character and I placed it on a suitable background with snow flakes.