Becoming a pest-free capital of New Zealand and encouraging pet owners to voluntarily have their cats neutered is not an easy preposition. Creating a campaign to do so, and have it ready in less than 10 days was quite a challenge.

Wonderlab created the campaign name, look and whole execution – print material, launch collateral, billboard, online and radio ads. It was a mad rush, but the campaign took off like a rocket. Within the first couple of weeks, they surpassed their target of 1,000 cats done! Wohoo!

The campaign has since been rolled out to various other councils across New Zealand and in a new iteration included dogs as well as cats.