Rebranding and identity design for MEJO 634 - Public Relations Campaigns with Prof. Livis Freeman at UNC - Chapel Hill's School of Media and Journalism.
We were tasked with creating a PR plan for the the Global, Immersive and Professional Programs Office at the MJ-school. The team decided to rebrand the office to allow for better name recognition among MJ-school students.
The Global Opportunities Office (GO Office, for short) identity follows the dynamic precedent of the MJ-school’s Start Here / Never Stop tagline.
The new GO Office logo uses the pre-established MJ-school identity colors to ensure brand cohesion. Its design is simple, legible, and memorable.
