Google Maps for Two-Wheelers
Google Maps added the two wheeler feature to help bikers in Indonesia. We needed to create an integrated campaign that would encourage bikers to use Google Maps for their daily commute.To encourage a new behaviour we create d a data-driven campaign that turned every ad into a get out of traffic card. Bikers saw unique iterations of our ads based on time of day, traffic, weather and other media triggers across YouTube, Facebook, Instagram and GDN. Within a few days, millions of new users were on the app discovering little lanes to keep moving freely.
Best of Show, 2 Golds, 2 Silvers - MMA Smarties Indonesia | 1 Gold, 1 Silver - MMA Smarties APAC |
Shortlist - Spikes Asia | Best Mobile Campaign - The Work | Bronze - Effies APAC | Best Interactive - Best Ads on TV
Role: Creative Head / Client: Google / Agency: Toaster / Media Agency: Essence Global
