This is an advertisement for a print magazine, for ModCloth, a completely digitally-based fashion company. The advert is also translated to digital tablet devices. I also re-designed their website and modeled the new design after my print advertisement. I wanted to give the ad a whimsical look to cater to the young, mostly female audience, ranging in age from high school teens to young adult. The company itself is very much about positivity, creativity, and individuality. The ad needed to be bright, happy, and cheerful to reflect the values of the company and to leave a very positive impression on the viewer with the brand.