Ask: Raise awareness for deforestation.
Type: Online ad
Client: WWF
Awards: BEST SOCIAL MEDIA AWARD - best design
I did the concept, copy, and execution of this visual.
This post went online during Sinterklaas. It's a dutch national holiday where a santa claus like figure hands out presents to children.
The copy in the visual says. 'See the moon shine through the trees'. It's a famous Sinterklaas holiday song every dutchman knows.
I faded 'through the trees' because we're chopping way too many trees on planet earth.
