Unsealed Promotion Plan
This project fabricates an unknown history of a promotion plan for OxyContin, the opioid painkiller that has been misused and has costed overdoses for decades.
I presented two separate scenes around this fake history: an underground youth gathering, sharing some leaked documents from the promotion, and a office scene of someone who decided not to approve this plan.
The fabricated documents includes a cartoonish logo design, two commercial plans’ storyboards and several pages of potential copywriting on the cover of the package of the medicine. And the youth gathering scene have access to see the ridiculous storyboards and have a banter attitude to the plan, while the office scene represents a black folder with all the proposal documents in it but hinted rejected via the sticky note on it.
Between the boundaries of fake and real, I try to question the function of advertising and how we receive messages, discover different approaches to certain topics and the different results these approaches produce.
