Ogilvy Work
Here are a few highlights of my work at Ogilvy Romania, starting from February 2016 till the present moment.
ETI Puf is a brand of sweets for small children. To make this brand appealing to a very young target, we created four characters (each corresponding to a flavour), that would sing, dance and act foolish, just like children. Music and singing was at the core of every TVC, as each puf viewed itself as a young (internet) star, just like our target audience.
Spring 2017 TVC - 600k YouTube views so far (link)
Christmas 2016 TVC - ~700k YouTube views so far (link)
Internetics Case for the ETI Puf Facebook page
Mega Image, Gusturi românești
Here are 6 poems I wrote, aimed at making vegetables more appealing to children. The poems were published in flyers distributed in Mega Image shops or used as inserts in Mega's monthly magazine.
Front cover
Inner spread
Back cover
Lactoflorene Plus
This is the TVC we shot to launch Lactoflorene Plus, a new probiotic brand in a very competitive category. One imperative was to link the need to take probiotics with taking antibiotics. Another imperative was to educate the audience about its action and benefits. As probiotics work to rebalance the intestinal flora, thus helping digestion, we used a visual metaphor to suggest the negative effect of losing balance (internal but with external consequences) and to introduce the solution (Lactoflorene) that helps you regain that balance, hence the campaign message: Regain your internal balance.
The master TVC (30")
15" CUT TVC
Ciders - Strongbow / Cidru Mândru
Online videos, part of a digital PR campaign, aimed at educating consumers about the cider production process. Each video features a different influencer fit to the brand.
Strongbow - youtube link
Cidru Mândru - youtube link
Philips Airfryer
Airfryer is a cooking appliance from Philips that uses hot air instead of oil to cook delicious food in a healthier way (less fat). This, along with its versatility (it fries, roasts, bakes and grills), were the main features we had to convey in an integrated campaign. Here are the TVC and some key visuals that we declined in-store and in digital.
Philips Airfryer - Chef Foa Endorsement Campaign
We partnered with Chef Foa in order to endorse Philips Airfryer as a device that cooks great tasting food, not only healthier. To do that, we shot 5 video recipes that Foa and his new sous chef (Airfryer) are cooking together. The campaign also included special cooking events with bloggers and other influencers.
Here's the campaign teaser. More on the campaign website.
