I created this logo as part of the re-branding project for the UW-Whitewater University Center. After an extensive research process featuring student and staff surveys and input from a branding committee, we came up with a circular logo that represented the archway in the building's architecture and the diversity of the student body. I then designed the wave graphic featured in the print pieces and apparel design to mimic the intertwining arches in the logo and flow the eye through the piece to the logo as the focal point.