ROÉTA: Art Restoration
Inspired by the artistic expressions of several mythical cultures worldwide, the symbol that is part of the "ROETA" brand represents the constant evolution and balance of the elements, fundamental concepts in the restoration services for art pieces and real estate that the brand offers to it’s clients. In addition, the triskelion graphic device replacing the “A” character represents the union of the three founding partners of the company.
Style and typographic selection of the overall project are based on "archive aesthetics", details that refer to pre-hispanic iconography and the imagery of México, 70 the ROÉTA identity system will be implemented as of its launch in 2018 through various digital and physical media formats.
