— Don't even try
to run away,
the thicket will
devour you.
Market context
The Russian market of craft beer is very competitive and is in a growth phase within the last several years. Breweries have to propose not only flavoring solutions and the wide range of the product that is meeting needs of target audience to increase their share of the market, but also to be distinguished on bar's shelves from series of competor's packagings.
The Thicket brewery, having chosen as the positioning a link to the ancient recipes, has decided to unite taste of an old era with a bright contemporary design.
Task
We were asked to develop a packaging design for new 4 SKU keeping the same illustrative style had been used in a previous projects with a client. The new packaging has to communicate the following messages: a unique ancient recipe, wide range of taste, retantion of the story line about brand mascot adventures.
Creative Director & Strategist Eugene Kuprienko
Art Director Mikhail Chereda
Illustrator Angelina Gayazova
3D Visualizer Pavel Gubin
Copywriter Eugene Kuprienko
Project Account Kristina Yablonskaya
