Once in a while you get a project that has no boundaries – just a short brief that tells you “create something fun and special”. For these set of Culturelle Probiotic spots we decided a great way to maintain a liquid motif was to use fluid transitions and constantly evolving scenes.

Another fun part of this project was creating animated gifs to be distributed in Culturelle’s social feeds. A couch potato pulling off it’s skin and flexing. A sloth party? Yes please!!

Client: Culturelle
Director: Yeah Haus
Art Direction: Michelle Ouellette, Mel McCann
Lead Animation: Mel McCann
Animation: Mel McCann, Jessica Rowden, Hannah Watkins, Jose Moreno, Johanna Oswald, Martina Sic
3D: Oliver Dead, Steve Savalle
Music: Wesley Slover