It's a little known fact that the SEO process can take quite a while to be successful. Some clients feel that it is a simple thing to do, they feel like once they hand off their project they can rest easy knowing their content sill shortly be ranking amongst the top results in Google. They no longer fear the competition in the industries or with the keywords.

The main thing to understand is there is no shortcut to get to success. Just like with exercising for your body, you must take the necessary steps and make a plan that you can stick to. It can be surprising to hear that one of your major clients is being impatient with the speed of the SEO process. For some reason, even though the client in successful in many of their other endeavors the just don't understand how the SEO process works. SEO needs patience and strategy to finally get you the right amount of traffic, clients, leads growth and revenue. In order to get where you want to be you have to have a strategy, a plan, and understand all steps.

Content inspection is good for those with huge websites with tons of pages of content.

During the inspection your content is analyzed to see if repurposing, rewriting or eliminating content is the most beneficial. Some sites have face an elimination of 50 percent of its content and it has proved to provide quite the benefit.

The technical inspections analyzes all the elements on the site that can contribute to SEO performance. One of the key components to SEO performance is speed. Lots of websites have a big video introduction on their homepage that takes forever to load. This delay contributes to a high bounce rate and the risk of losing potential clients and customers. A smaller size video could increase the speed of the site. Technical inspection should comb through all the details and take up to a few weeks to finish depending on the severity of the site's issues.

Technical SEO involves several things such as crawl budget and errors, index status, links, maps, speed, redirects, https and amp. All of these items must be improved and work together cohesively to optimize a website.

To master keywords you need an understanding of how things are searched, what people look for, and how keywords are used to bring results.

Location is important regardless of your client is a business or individual in certain area. You will need to have accurate contact information and relevant content for the service area.

Create core content that showcases your products or services. Include other relevant services and products you offer as well as good long-tail keywords. Make sure your pages address common concerns that your audience would like to know about, make sure the URL is SEO-friendly, and use breadcrumbs. Check out your competition and make sure your page is more comprehensive. Allow your clients to create content to showcase their authenticity and expertise. Consider ways you can enhance your content, streamline navigation, and calls to action.

Clients may or may not want the SEO gurus to create their content. No matter who makes it, there's a need for optimization. The creators must consider the audience first but stay within the guidelines of successful SEO practices. You will need to create content that is attractive and worth sharing. The ultimate goal is to move people into a conversion.

Master all of the above points and you will have eventual SEO success. The keys are to know your readers, provide great relevant content, and provide a captivating website experience.