As a senior content strategist (consulting) I helped ensure engaging, accurate content marketing experiences for this leading financial services company, working with their internal digital creative group to optimize and increase the sophistication of their content publishing creative and their management processes. 

As a content lead, I was responsible for a wide range of solid, brand-aligned outputs, from taxonomy and content mapping to content design and ux copywriting. I developed concepts, content marketing templates, campaign and product/business line landing pages, campaign microsites, and publishing guidance and calendars.