2018 – CONCEPTUAL DESIGN AND REALISATION
Krossmiðlun
Request
Create a conceptual design to be used across all outings for Krossmiðlun, a cross-media conference in Reykjavik. Theme for this edition: "Creative Data".
Response
With Creative Data as a theme, I took data as the guiding force behind the concept. There was one number I ended up working with: 350 seats in the auditorium. A good number to work with since there are 350.000 people living in Iceland, making it 0,1% of the population.
Ones that was decided I had the basis to put all the different directions upon.
I used the following software to create all the elements: Illustrator, Photoshop, InDesign, Hype, After Effects and Fontographer.
350 people = 40 with a foreign nationality / 310 with the Icelandic nationality
350 people = 179 male / 171 female
350 people = 5 living in Seltjarnarnes / 11 in Mosfellsbær / 16 in Garðabær / 18 in Reykjanesbær / 29 in Akureyri / 29 in Hafnarfjörður / 36 in Kópavogur / 126 in Reykjavík / 80 elsewhere.
The result of all this playing around was a data generated grid that hold all the graphic elements. This led me to create a custom typeface bound by the grids possibilities.
One of the end results was a number of short video animations used for publication in social media and as eye candy at the auditorium and on the website.
Also a number of print outings have been made, among them this outdoor banner.
