Rover.com, the world’s largest network of 5-star pet sitters and dog walkers has introduced a new campaign titled “The Dog People are Ready” that puts the spotlight on Rover’s boarding and walking services from dog lovers who are on call anytime, anywhere.

Directed by sibling duo, The Coles, with creative agency Pereira O’Dell, the ads show Rover sitters leaping into action when they receive a booking. Tennis balls, poop bags, leashes and dog treats are gathered, squeaky toys are tested and dog beds are prepared within minutes.

- Watch “The Dog People are Ready: Boarding” – https://youtu.be/JQ748J-EUko

- Watch “The Dog People are Ready: Walking” – https://youtu.be/-Z5KWW4aIhc

The campaign started in July and will run through Fall. PhD San Francisco handled the media planning and buying for the campaign.

Rover’s network of 5-star pet sitters and dog walkers has grown more than 100% year-over-year, now boasting over 200,000 sitters throughout North America and most recently expanded to the UK. More than just dog lovers, Rover connects pet parents with dog people in their neighborhood. Anyone can easily find, message, and book a pet care provider through Rover’s straight-forward website and app.