This project aimed to change the target audience of a sweet packaging. Choosing Ferrero Rocher, I aimed to target young teen audience where I used a 'rocher' monster that would engage the teens. Colours similar to the brand was used to connect it the companys identity so that the sweet would still be recognised. Ferrero and Kinder are from the same company where Kinder is based for younger generation, therefore the word 'ferrero' is designed to be similar to the font style of Kinder.   

Packaging is made out of card with a finish gloss on the outside, the edges are folded and sealed, containing 4 ferrero rocher chocolates. Designed to look like the plastic sweet wrappers where the edges are unfolded to reveal the delicious inside products!