CraftsmanClub.com and Craftsman.com online executions and promotional marketing from 2012-2016. Craftsman Club was redesigned and relaunched in 2014 allowing members to upload their projects, share tips and rate other member projects. The Craftsman website redesign in 2013 and its evolution over the years earned several Graphic Design USA awards and sales in store and online remained stout due to a robust product innovation rollout and promotional partnerships with the likes of Harley Davidson.
Relive the heyday of the Craftsman Club Made to Make attitude and say hi to my friend Piotr in this clip.
Restoration Rollout drove (ha!) an increase in club membership by promoting the Craftsman line of mechanics tools and connected with the resto modder in all of us by offering a chance to win restored american muscle cars.
The tool storage partnership with Harley-Davidson™ was an obvious and successful pairing.
Club membership and member projects posted to the new site eclipsed the quarter million mark prior to 2015.
