7 For All Mankind
WEBSITE, ECOMMERCE
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Client 7 FOR ALL MANKIND
Agency CORRA
Visual Design JADE JARIYA
UX Design JADE JARIYA
OVERVIEW
7 For All Mankind is a premium denim brand born in Los Angeles, California.
Founded in 2000, they quickly earned a following for their use of innovative fabrics,
fit, and finishes. As they continue to push industry standards as a hybrid brand of
fashion and innovation, their website needed to evolve and tell their brand and product
stories seamlessly within a shopping experience.
GOALS
The goals of the redesign were focused on elevating merchandising and rich story telling while also
enhancing and improving functionality and user experience. They needed the flexibility and opportunity
to inform and educate the customer on what sets their products apart.
APPROACH
We worked closely with the internal team at 7 For All Mankind to develop an aesthetic and approach
that was modern, simple, and maintained a focus on their product and photography. The solutions we
worked through and established were constantly informed by and conscious of research, insights, and
data based on our expertise in user experience and design.
HOMEPAGE
The Homepage design brought the brand to life with rich content and video to
engage the customer, while also pushing collections, categories, and products.
MEGA MENU
As a denim brand, it was important to have an intuitive and easy process
for selecting specific fits and styles for both returning and new visitors.
The mega menu solution included a unique tabbed approach to toggle between
a visual or text based representation of their product types.
HOMEPAGE MOBILE DESIGNS AND MENU
PRODUCT LISTING PAGE
PRODUCT LISTING PAGE FILTER MENU
PRODUCT LISTING PAGE MOBILE DESIGNS
PRODUCT DETAIL PAGE
ARTICLE TEMPLATE FOR EDITORIAL CONTENT
