Media: Xbox Games Interactive LED Tube.
Client: Xbox (Microsoft)
Agency: Commerce Press
Method: Illustrator, Photoshop, Sketchup, Keyshot
Info: The idea behind this concept is a stretched fabric tube with sensors and LED lights that react to a customer's movements and comments. By waving a hand over the fabric, the lights will follow creating a glowing wave. With the help of Cortana, you can also ask questions, and converse with the display. When Cortana speaks, the LED lights flicker to the voice.
Client: Xbox (Microsoft)
Agency: Commerce Press
Method: Illustrator, Photoshop, Sketchup, Keyshot
Info: The idea behind this concept is a stretched fabric tube with sensors and LED lights that react to a customer's movements and comments. By waving a hand over the fabric, the lights will follow creating a glowing wave. With the help of Cortana, you can also ask questions, and converse with the display. When Cortana speaks, the LED lights flicker to the voice.
NOTE: Some branding assets were supplied by the client.
Close-up of LED tower inside.
