The Solomon Schechter School of Westchester wanted to boost attendance at open houses and their number of applicants. They were specifically aiming to increase admissions to the lower school which meant appealing to younger parents. They are differentiated from public schools because of their Jewish values, and from other Jewish day schools because of their state-of-the-art programs, idyllic campuses,
and complete grades K–12 education.

We created a comprehensive, 4-month-long strategic advertising campaign targeting young parents at multiple touchpoints. Digital, social media, and paid search ads drove targeted audiences to a dedicated microsite to RSVP for an open house or arrange a private tour. For traditional coverage, we designed print ads in limited local publications. When families arrived at the open house, they were given corresponding brochures. Our creative direction for photography and messaging was monitored, A/B tested, and adjusted according to click rates throughout the campaign.