Moxy Hotel’s introduction to New York brought a four-year-old brand into the city’s spotlight. Promising NYC’s largest all-season rooftop bar is sure to get you attention, especially when it boasts the Tao Group’s name. Sideways brought Moxy to market with a creative suite from marketing collateral and digital to out-of-home. We stayed true to the brand’s playful spirit, but focused on photography that could stand up to a discerning New York audience.