September 16, 2021 - Created new banner ad set (desktop, mobile sizes) based on existing newspaper ad for 1-2-3 September Clearance Sale. Built Google Analytics UTM parameters to track ad performance. Used Placeit online generator to create iPhone mockup of ad for my portfolio. Ad Placement: Tucson.com.
September 1, 2021 - Downloaded lifestyle images from manufacturer's asset library and created new banner ad set (desktop, mobile sizes) for local news website. Built Google Analytics UTM parameters to track ad performance. Created landing page on website. Ad Placement: Tucson.com.
August 16, 2021 - Repurposed existing print ad elements to create two ad sizes - desktop and mobile- for Monsoon Madness retail campaign. Built Google Analytics UTM parameters to track ad performance. Tools: Adobe InDesign, Adobe Photoshop. Ad Placement: Tucson.com.
August 1, 2021 - Created original banner ad in two sizes - desktop and mobile- for New Balance 1080v11 retail campaign. Built Google Analytics UTM parameters to track ad performance. Used online generator to create Mac mockup of ad for my portfolio. Tools: Adobe InDesign, Adobe Photoshop, PlaceIt. Ad Placement: Tucson.com.
July 1, 2021 - Sourced product lifestyle image to create banner ad for local news website. Built Google Analytics UTM parameters to track ad performance. Tools: Adobe InDesign, Adobe Photoshop. Ad Placement: Tucson.com.
November 1, 2020 - Repurposed existing print ad elements to create new banner ad for local news website. Removed background and resized product images. Built Google Analytics UTM parameters to track ad performance. Tools: Adobe InDesign, Adobe Photoshop. Ad Placement: Tucson.com.
June 8, 2020 - Rewrote copy and reused elements from proposed print ad to create video ad for Facebook news feed. Reformatted/resized brand lifestyle images. Tools: Adobe Photoshop, Camtasia, Facebook Sound Collection (audio library), Facebook Ad Manager. Ad Placement: Facebook Ad Network.
October 22, 2018 - Facebook Carousel Ad. Sourced and prepared images according to social media image specs. Wrote copy. Defined custom audiences for ad targeting (local customers for four different stores, associated with Facebook location pages). Ad Placement: Facebook Ad Network.
September 22, 2018 - Using client-provided images, wrote copy, and placed ad set. Services included Facebook marketing & consulting, account & ads review, ads creation, post boosts, audience targeting, placement, performance monitoring, and client account support. Ad Placement: Facebook Ad Network.
March 1, 2018 - Repurposed existing print ad to create animated banner ad set. Tools Used: Adobe InDesign, Adobe Photoshop. Ad Placement: Tucson.com.
