Client: Aldo Hernández
Year: 2018
Mandarina Catering
Re-Branding
(Español)
Bajo el mando del chef Aldo Hernández, ex alumno del colegio gastronómico de Guadalajara y pupilo de chefs reconocidos como Thierry Blouet lo han llevado a trabajar en cocinas como la de Four Season, Nueva York y ahora es el chef exclusivo de Whisky Macallan a nivel Latinoamérica.
El Chef Hernández ha logrado que su concepto de catering sea único e inigualable, convirtiendo a Mandarina en una empresa reconocida en el ámbito social siendo participe de los mejores eventos y lanzamientos y ceremonias. Sus servicios son desde banquetes, catering y degustación hasta la planeación del evento completo.
La inspiración para el diseño fue la mandarina, se abstrajo el gajo en un estilo lineal que encaja perfectamente con la tipografía seleccionada, transmite creatividad elegancia y movimiento. La tipografía del logotipo es script y aporta elegancia y estilo.
Los colores corporativos son: mandarina (creatividad y juventud), negro (elegante, sobrio, fuerza), gris (neutralidad) es por eso que SWITCH Marketing busco de qué manera reinventar la imagen e identidad de la marca, para empatarla con el prestigio y esencia que caracteriza a esta empresa.
(English)
Under the command of chef Aldo Hernández, former student of the gastronomic college of Guadalajara and a ward of renowned chefs such as Thierry Blouet, they have taken him to work in kitchens like Four Season, New York and now he is the exclusive chef of Whiskey Macallan in Latin America . Chef Hernández has made his catering concept unique and unmatched, making Mandarina a recognized company in the social field by participating in the best events and launches and ceremonies.
Their services are from banquets, catering and tasting to the planning of the entire event. The inspiration for the design was the tangerine, the segment was abstracted in a linear style that fits perfectly with the selected typography, transmits creativity, elegance and movement. The typography of the logo is script and brings elegance and style.
The corporate colors are: tangerine (creativity and youth), black (elegant, sober, strength), gray (neutrality) that is why SWITCH Marketing seeks to reinvent the image and identity of the brand, to match it with the prestige and essence that characterizes this company.
Their services are from banquets, catering and tasting to the planning of the entire event. The inspiration for the design was the tangerine, the segment was abstracted in a linear style that fits perfectly with the selected typography, transmits creativity, elegance and movement. The typography of the logo is script and brings elegance and style.
The corporate colors are: tangerine (creativity and youth), black (elegant, sober, strength), gray (neutrality) that is why SWITCH Marketing seeks to reinvent the image and identity of the brand, to match it with the prestige and essence that characterizes this company.
Credits
Design: Vale Petit
Switch Marketing 2017
