tabrasa dry-erase paint identity
naming,visual identity, packaging, advertising & interactive
naming,visual identity, packaging, advertising & interactive
MDC Wallcovering’s eco-friendly paint transforms any wall into ahigh-performance dry-erase writing surface. The challenge was to create a brandthat communicated the less tangible benefits of benefits of a dry-erase surfacein a workplace: increased productivity, collaboration and idea sharing. Winnerof the 2010 American Package Design Awards.
Logo design.
Packaging design. Winner of the 2010 American Packaging Design award.
Web design.
Promotional postcard. The back was printed with the dry-erase paint surface.
Print ad appeared in Architectural Record and Interior Design magazines.
Centerfold of a promotional brochure.
