Technical and content production for the development and installation of an extensive set of interactive and digital signage at Nine West's new flagship store on Lexington Avenue & 59th Street. The ambient digital signage included a wrap wall along the sides and back of the store as well as a six-sided central column. Integrated into the column are three interactive social media touchscreens, a video capture "Shoe Confessional" station, and four non-touch but responsive social media screens.
The central column dominates the store layout with at least two of the six sides visible from anywhere in the store. This view is from the entrance, with the wrap wall screens visible behind.
View from the back of the store
Schematic diagram of the central column exploded, showing the different content types on different screens. The blue screens display video or digital signage content, similar to the wrap wall screens. The yellow screens are non-touch but display real-time social media feeds, allowing customers to "talk back" to the brand and see their conversations in real time. The portrait-oriented pink screens are multitouch interactive versions of the social media feeds allowing customers to explore the content more deeply, and the landscape pink screen is a multitouch video capture "Shoe Confessional" station.
The screen above left is the main menu for the interactive social media touch screens, which allows customers to explore any of the three topical media feeds. The screen above right is an example of how each of the feeds appears. Relevant posts on Twitter, Pinterest and YouTube are aggregated into a single media using the Postano media engine. The feeds update in real time as new posts are added.
Store entrance on Lexington Avenue
Grand Opening crowds watch video content on the wrap wall screens
Concept mockup showing coordinated content plan for digital signage screens
