EN
Logo design and corporate identity for the APIV — Association of Professionals of the Valencian Illustration.
On the occasion of the change of name of the association to make it more gender-inclusive, APIV needed to redesign its corporate identity to adapt it to this new reality.
The objective was to design a simple identity but with enough character to identify such a broad and varied sector. Starting from the same acronym of the organization, a symbol is constructed by means of the rotation of the letter V recreates the tip of a design tool. This apparently simple solution is the starting point of a wide and versatile system that adapts to all their communication needs.
On the occasion of the change of name of the association to make it more gender-inclusive, APIV needed to redesign its corporate identity to adapt it to this new reality.
The objective was to design a simple identity but with enough character to identify such a broad and varied sector. Starting from the same acronym of the organization, a symbol is constructed by means of the rotation of the letter V recreates the tip of a design tool. This apparently simple solution is the starting point of a wide and versatile system that adapts to all their communication needs.
ES
Diseño de logotipo e identidad corporativa para APIV — Asociación de Profesionales de la Ilustración Valenciana.
Con motivo de su cambio de denominación para hacerla mas igualitaria e inclusiva
a nivel de género, la APIV necesitaba un rediseño de su identidad para adecuarla a esta nueva realidad.
a nivel de género, la APIV necesitaba un rediseño de su identidad para adecuarla a esta nueva realidad.
El objetivo era crear una identidad sencilla pero con carácter que identificara a un sector tan amplio y variado como el de los profesionales de la ilustración. Así pues, partiendo de las mismas siglas de la organización se construye un símbolo que mediante la rotación de la uve evoca la punta de una herramienta de dibujo. Esta solución aparentemente sencilla, es el punto de partida de un sistema amplio y versátil que cubre todas sus necesidades de comunicación.
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