In Caffeine We Trust

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The brief was to use coffee as part of the holiday gift to Column Five clients.

"To show our appreciation for our clients and partners this holiday season, we put together a little project to allow them to share in our love for two important staples here at C5: caffeine consumption and data visualization. 150 of our clients, and 50 of our partners received a limited edition print of this interactive coffee poster, which provides a canvas to track consumption data over the course of a month. The instructions outline a few calculations to analyze personal consumption trends. Once monthly tracking is complete, the drinker can use their coffee (or a stronger version thereof) to ‘paint’ their data onto the poster to complete the visualization."

Column Five

IN CAFFEINE WE TRUST POSTER

18" × 24"

Strathmore 140 lb. acid-free heavy weight cold press watercolor paper

Offset printing with black soy ink

RESPONSIBILITIES

Research, idea, concept, art direction, design direction, creative direction, graphic design, illustration, and photography

RECOGNITIONS

Neenah Paper Unshow Award, The Best of Show
$1,000.00 Grand Prize + $1,600 Full Coverage HOW Design Conference Ticket

"Andrew Effendy’s poster is a prime example of the creativity we hoped to recognize through this contest.”
Neenah Paper

FPO Awards Under Consideration
Judge's Pick of Louise Fili and Best of Category (Offset)
2012 FPO Awards Edition Book

Hands On Book by Victionary

HOW International Design Award