My role in the Fit Matters campaign was to design several pieces of collateral that were included in a merchandising kit. These kits were sent to distributors to feature in their stores. I worked with the marketing team to come up with these pieces. This image is an overview of everything in the merchandising kit and the individual elements are below.
Fit Matters Shelf Talker
Fit Matters Poster
Fit Matters Poster in store window
Fit Matters USB Card
