As a founding member of the Schematic Touch group, I assisted in the development of this massive 12’ by 5’ multitouch wall that allowed multiple simultaneous Cannes Lions Festival delegates to search for sessions, local venues, and other attendees. Users were identified via RFID in their badges and could drag items onto one another to make social networking connections or to email information to their mobile device. This wall appeared at the Cannes Lions Festival for two years in a row, with some major changes in between.