Lian in Chinese literally means the process of refining, condensing and purifying by fire. We used this spirit to frame the story of the often criticized China national basketball team. We created a documentary film series and provocative visual series to give a new perspective to their stories of hard work and love for the game.
Client: Nike China
Agency: Wieden+Kennedy Shanghai
Creative Director: Gino Woo + Achilles Li
Art Direction: Gino Woo + Fish Ho
Design: Fish Ho + Keith Wang
