The Brief

Create a tiered direct mail campaign to promote the Home Depot fuel rewards card, as well as make the math of the fuel rewards discount easy to understand.

We created a toolbox mailer that included gifts for their premium members, and a brochure. We also created a fuel spinner to illustrate how much money members saved on gas when they used their fuel cards at The Home Depot. The spinner was such a success that Home Depot created life-sized versions to put in their stores.