The Brief
Update the NexTraq website to better represent who the company is & increase lead generation
nextraq.com
nextraq.com
NexTraq is a fleet management software company. They use IoT to help businesses track & maintain their vehicle fleets, as well as aid in driver & road safety.
With a change in leadership, & a return to private ownership they needed to reassert themselves in the telematics market & regain ground lost while they were part of a larger corporation. Their new brand promise focuses on the four pillars of Driver Safety, Visibility & Productivity, Mobile Workforce, & Maintenance & Compliance. By focusing on the outcomes of the wireless technology and customer service, they are differentiating themselves from larger competitors, who offer a one-size-fits all solution.
With a change in leadership, & a return to private ownership they needed to reassert themselves in the telematics market & regain ground lost while they were part of a larger corporation. Their new brand promise focuses on the four pillars of Driver Safety, Visibility & Productivity, Mobile Workforce, & Maintenance & Compliance. By focusing on the outcomes of the wireless technology and customer service, they are differentiating themselves from larger competitors, who offer a one-size-fits all solution.
The site is built in WordPress & integrated with SalesForce & Marketo, to drive & manage lead generation.
Since the new site launched in April, 2018 NexTraq sales leads have doubled.
