The Brief

Create a direct mail campaign to attract new business and nurture relationships with current clients.

Realm occupies a unique space in the agency world. We are smaller & more agile than your typical agency of record, while also more robust than an in-house team. We leaned into our name, & took ownership of our unique "realm" in the agency space. We wrote a marketing guidebook that included marketing and business tips that are helpful to our clients. "This is our realm" is a multi-pronged marketing campaign that includes direct mail, a microsite, email campaign, and social media. I planned, ran and designed this campaign with my own illustrations and hand drawn typography.

Since launching in April 2016, Realm has acquired 4 new clients as a direct result of these efforts.