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Red Bull 20 Before 17

Gabby Lord
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Red Bull music rbma 20 Before 17 cinema 4d abstract pattern color shapes
Red Bull 20 Before 17

At the end of 2016, Red Bull reflected on the year that was and their top 20 defining moments. We transformed these moments into an exclusive microsite and content campaign, featuring brand new videos, songs and more. A Color Bright teamed up with CATK to create stunning 3D animations, so each moment was represented in it’s own unique and abstract way. All 20 animations were tied together through one key visual and a colourful fog—an element as transient and ephemeral as the campaign. My role included art direction of the overarching campaign, web design and management of the project.

Studio A Color Bright
3D Graphics & Animation CATK
Red Bull music rbma 20 Before 17 cinema 4d abstract pattern color shapes
Red Bull music rbma 20 Before 17 cinema 4d abstract pattern color shapes
Red Bull music rbma 20 Before 17 cinema 4d abstract pattern color shapes
Red Bull music rbma 20 Before 17 cinema 4d abstract pattern color shapes
Red Bull music rbma 20 Before 17 cinema 4d abstract pattern color shapes
Red Bull music rbma 20 Before 17 cinema 4d abstract pattern color shapes
Red Bull music rbma 20 Before 17 cinema 4d abstract pattern color shapes
Red Bull music rbma 20 Before 17 cinema 4d abstract pattern color shapes
Red Bull 20 Before 17
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Gabby Lord's profile

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Gabby Lord's profile
New York, NY, USA

Red Bull 20 Before 17

Red Bull 20 Before 17 At the end of 2016, Red Bull reflected on the year that was and their top 20 defining moments. We transformed these moment Read More

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives