October 28, 2021 - Deconstructed direct mail and print ads then reformatted brand logos, product images, and descriptions for use in weekly email blast. Sourced/formatted shoe style photo for email header and social media posts. Wrote/edited headline and body copy per retailer and manufacturer style guidelines. Created original animation (i.e., Selection. Service. Safety. module). Previewed landing page links. Imported new customers from Point-Of-Sale software. Submitted layout for internal review and approval. Scheduled campaign deployment through email service provider. Client: Alan's Shoes. Tools used: Mailchimp, HTML, Adobe Photoshop, Adobe InDesign.

July 29, 2021 - Created new email header image, using headline title and color scheme from corresponding print ad. Animated/formatted additional versions for use on social media channels. Tools used: Mailchimp, HTML, InDesign, Photoshop.

March 25, 2021 - Created template for weekly email newsletter. Client: David L. Anderson Jr. for Congress 2022. Tools used: Mailchimp, HTML, Photoshop.