Bedont
The ice-cream shop ” Bedont” was founded in 1921 with the intuition of offering a quality product to Italian know-how. The language used in communication, speaks to the customer creating engagement with a brand, establishing a lasting relationship.
The Brand must speak in a direct, simple way through images and menuboards. It must be clear the message of a product prepared with quality products and mastery of traditional recipes. Innovating but with strong ties to the past. Tradition and innovation are the double messages that underlie this project.
The Brand must speak in a direct, simple way through images and menuboards. It must be clear the message of a product prepared with quality products and mastery of traditional recipes. Innovating but with strong ties to the past. Tradition and innovation are the double messages that underlie this project.
The graphic concept starts from the texture of the ice cream that is divided in two levels to give this double meaning of tradition and technology. The colors are based on the tastes in order to create a light palette and that can be different in the various supports at will.
Made in Antitetico
