Introducing new casino brand Temple Slots.

The concept behind this brand was the jungle adventure, enter the temple and seek the treasures hidden inside.

As lead creative on this brand I researched the type of player we were targeting, we found that high value players prefer a darker background. Keeping this in mind I based my designs around a dark temple and focused on roots and rocks, these elements gave the brand intricate details that weren't too heavy on the eye.

As an alternative for AB testing purposes I used a green and blue palette, the sky and leaves became the focus. Green has been used as a positive colour in the past (specifically in gambling) so tapping into that side of the branding could work to entice the players and brighten the landing pages in a more subtle way.

The VIP icon was created in a similar way to the logo.

I begin with vectors then add in the shading and textures in Photoshop, I found that adjusting the hue/saturation and contrast once I'd finished brightened up the overall design and gave my textures more depth.

Above are some examples of the sliders merging into the tramlines. I wanted the site to feel like the player is constantly emerged in the foliage of the jungle.

Keeping the edges of the sliders and the tramlines lined up became an issue with the multitude of screen sizes, however to resolve this I used busier areas of leaves, this made the changes less obvious.

Below is the mailer template created specifically for this brand. The menu header gives the player more accessibility to the website and encourages them to click through immediately rather than scrolling the email.

And finally the Temple slot coins. Created again in the same way as VIP and the logo, I will be uploading a process video to show how to create assets in this style, I hope you like the brand so far.