Melena Juzheng Wang's profile

Testing Ground Re-Branding

Testing Grounds provides a dynamic space for creative practice and temporary studio needs. It is ideal for workshops or open space for hosting events and activities, for exhibiting more informal and exploratory work. Testing Grounds is about providing access to fresh men at the start of their career. Spaces contain enclosed ‘Boxes’ as program facilities for using. Inspired from this, my re-branding design of Testing Grounds is keen on a style of experimental, inceptive and upbeat, that deliver an aesthetic of archive to the audience. 

Central to the Testing Grounds idea is about the experiments, and no experiment is complete without interactions. Testing Grounds documentation throughout the projects, observation and anecdotal feedback. All the data will funnel to Creative Victoria through an online portal, selected ones will display as Case Studies on their website. And this became my perspective of re-designing their website.

www.testing-grounds.com.au
Logotype
Poster Samples
Ticket 
Staff Card
Outdoor Advertising
Website 

The homepage of Testing Grounds is laid out in an explorable 3D field, resembling the physical open space. Projects are archived all along with installation to de-installation. Upcoming projects should be placed in the front. User scroll to zoom in, and previous projects will come at front.  
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Thank you

a project by Melena Wang  @hellomelena
Testing Ground Re-Branding
Published:

Testing Ground Re-Branding

Published: