Starbucks Reserve Roastery & Tasting Room
The Challenge: Starbucks Reserve is Exclusive.
Solution: Reposition the Starbucks Reserve brand from Exclusive to Discovery. Each coffee packaging features a one-of-a-kind design with a bold visual identity that would entice. The packaging system conveys discovery through a large partially cropped Star R logo, and flexibility to let designers interpret the origin and science + craft of each coffee lot through custom typography and art. The partially cropped Star R extends to the rest of the Roastery experience.
Solution: Reposition the Starbucks Reserve brand from Exclusive to Discovery. Each coffee packaging features a one-of-a-kind design with a bold visual identity that would entice. The packaging system conveys discovery through a large partially cropped Star R logo, and flexibility to let designers interpret the origin and science + craft of each coffee lot through custom typography and art. The partially cropped Star R extends to the rest of the Roastery experience.
