MIX 30: The New York Experimental Film Festival
Creative Direction, Illustration, & Motion Design
The original concept for this one didn’t work out, but this rendition emerged as a happy accident while cleaning up in the studio sink (which is, incidentally, where all of these takes were filmed). The result is weird and amorphous — and if you know anything about experimental film (and MIX specifically), it’s totally on point.
This marks the first time a MIX branding project was conceptualized first as a native motion/video entity, as opposed to a static print concept (which is ridiculous if you think about it — it’s a film festival, after all). Most the the promotional materials were motion-based (video, gifs and projections), with still shots extracted for print and merch.
AfterEffects & Motion Design: Edgar Flores
This marks the first time a MIX branding project was conceptualized first as a native motion/video entity, as opposed to a static print concept (which is ridiculous if you think about it — it’s a film festival, after all). Most the the promotional materials were motion-based (video, gifs and projections), with still shots extracted for print and merch.
AfterEffects & Motion Design: Edgar Flores
