A small line of gutter products needed to be unified and organized for display in contractor supply stores. Packaging was created for each product with simplicity in mind, showing an illustration of the product, information about it, and the installation process. The display board groups similar products together, in a manner to allow for maximum product storage on the board, while also showcasing the products on a sample gutter downspout. The display board and products are joined visually through the use of stylized illustrations and simple colors, with the colors mimicking that of the display gutter downspout.